Positioning Guidance
Stand Out in a Crowded AI Consulting Market
How to position Adaptive Intel to stand out in a crowded AI consulting landscape.
How You Compete
| Competitor Type | Their Strength | Your Advantage |
|---|---|---|
| Generic AI Tools (ChatGPT, Copilot) | Universal availability, low cost, massive user base | Purpose-built for procurement. Government contractor expertise. Specific to Maryland market. Strategic + tactical intelligence (not just prompts). |
| Enterprise Consulting (McKinsey, Booz) | Brand, scale, Fortune 100 track record | Pricing 10-15x cheaper. Faster implementation. Embedded in local ecosystem. Understand 10-50 person contractors (their sweet spot is much larger). |
| Regional Consultants | Relationships, local knowledge | Technology amplification (LLM + human expertise). Faster delivery. Scalable methodology. Data-driven approach (not just gut feel). |
| Government Contracting Coaches (APEX, SBDC) | Free or low-cost. Trusted institutions. Broad audience | Deeper strategic analysis. Proprietary intelligence. Integrated platform (not just coaching). Measurable ROI on specific pursuits. |
Key Messages (Use These in All Outreach)
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"Win More of the Right Contracts"
Not all opportunities are worth pursuing. We analyze procurement trends and score opportunities to help you focus on bids you can actually win — and skip the ones you can't.
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"Fortune 100 Strategy at SMB Pricing"
Enterprise consultants charge $200K+ for strategic planning. We deliver equivalent insights through AI-powered analysis at 10% of the cost.
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"Built for Maryland Government Contractors"
We're not generic AI; we're specialized. Our platform is trained on government procurement data and built for companies your size selling to agencies you know.
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"Measurable ROI in 90 Days"
We work on pilot basis. You see results (bid wins, higher proposal quality, faster decision-making) or we part ways. No long-term commitments.