Five Moves to Make This Week

Five moves to make this week to start building momentum.

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  1. Finalize Positioning & Messaging

  Spend 2-3 hours locking in your core value proposition, key differentiators, and elevator pitch. Document the positioning statement (use the template in Section 10). Create a one-page positioning guide you'll use in all outreach.

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  2. Map Your Trigger List

  Research Maryland government contractor announcements from the past month. Create a spreadsheet of 20-30 recent winners, certifications, leadership announcements (use FPDS-NG, LinkedIn, state procurement portals). Segment by ICP tier (Highest/High/Medium priority).

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  3. Build Email Sequences & Outreach Templates

  Create 3-4 cold email templates (trigger-based, direct value, referral-style). Customize each with specific contractor context. Set up a Gmail folder or Notion tracker to manage campaign execution and response tracking.

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  4. Prepare Your Proof-of-Concept Demos

  Develop 2-3 real-world scenario demos (using actual procurement data). Walk through the LLM's analysis for a government contractor challenge. Practice the 15-minute demo. Record one demo video for reference.

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  5. Schedule APEX / SBDC Partnership Calls

  Reach out to Maryland APEX director and SBDC leadership. Request 30-minute calls to explore partnership (speaker slots, member benefits, co-marketing). Position yourself as a specialized AI advisor for their contractor base.